Uncovering Amazon's Hidden Keywords for Another Book: A Step-by-Step Guide
In the ever-competitive world of book sales, understanding the keywords that drive traffic and sales on Amazon is crucial. This article aims to guide you through the process of identifying successful keywords from other books, applying them for maximum benefit, and understanding how Amazon uses keywords.
- Reverse ASIN Lookup Tools
One effective method is using tools like Publisher Rocket, which offers a "Reverse ASIN" feature. By entering the ASIN (Amazon Standard Identification Number) of a competitor book, you can discover the actual keyword phrases Amazon associates with that book, revealing the real keywords Amazon used to show that book to shoppers, not just the keywords the author entered.
- Amazon Search Bar Suggestions
Manually typing seed keywords into the Amazon search bar and noting the autocomplete suggestions can help identify popular search phrases shoppers use. Checking which books consistently appear for these phrases can reveal the keywords competitors rank for.
- Keyword Research Tools for Amazon KDP
Several advanced tools designed for Kindle Direct Publishing (KDP) can analyze keywords and competition, showing daily sales estimates, keyword search volume, competition scores, and trends. Examples include Bookbeam, Kumo Amazo, Bookbolt, and Helium 10.
- Analyze Keyword Metrics and Competitiveness
Understanding keyword metrics such as search volume, monthly revenue, and competition helps you target more specific, less competitive keywords relevant to your book topic, improving chances for higher visibility and sales.
- Monitor Best Seller Rank (BSR) and Trends
Tracking BSR trends of competitor books can help you see if interest in a topic or keyword is growing or seasonal. Consistent or growing trends indicate good keyword opportunities.
By combining reverse ASIN keyword research, manual Amazon autocomplete exploration, and utilizing specialized keyword research tools targeted for Amazon KDP, you can uncover proven, high-converting keywords other successful books use. Prioritize keywords based on their search volume, competition level, and trend data for optimal results.
Remember, while Amazon uses the keywords entered in the 7 KDP boxes to decide where to place a book on their store, they also consider other parts of the book like the book description and categories. Choosing the 7 KDP keywords becomes easier by knowing which ones worked for similar books, as it eliminates guesswork, research, and more.
If a book performs better than historical values for a keyword phrase, Amazon knows the book is a good fit and may keep it showing up for that phrase. On the other hand, if a book does not perform well for a keyword phrase, Amazon may remove it from showing up for that phrase or reduce its rankings for that phrase. Amazon expands the visibility of books that perform well for specific keyword phrases by adding them to other relevant phrases.
In essence, understanding and utilising successful keywords from other books can significantly boost your book's visibility and sales on Amazon. Happy keyword researching!
- To uncover the keywords that drive traffic and sales for competing books on Amazon, consider employing tools like Publisher Rocket, which utilizes the "Reverse ASIN" feature to reveal the actual keyword phrases associated with a competitor's book.
- To identify popular search phrases on Amazon, simply type seed keywords into the Amazon search bar and observe the autocomplete suggestions. Noting the books that consistently appear in these recommendations can help you decipher the keywords competitors rank for.
- For comprehensive keyword analysis and competition evaluation within the realm of Amazon's Kindle Direct Publishing (KDP), utilize specialized tools like Bookbeam, Kumo Amazo, Bookbolt, Helium 10, and Publisher Rocket. These tools provide valuable insights such as daily sales estimates, keyword search volume, competition scores, and trends, aiding in keyword selection for your own books.
