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The Root Returns to Black Ownership Under Ashley Allison's Visionary Plan

The Root is back in Black hands. Ashley Allison's ambitious plans include investing in video content and live events, ensuring the outlet remains a powerful voice in media.

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The Root Returns to Black Ownership Under Ashley Allison's Visionary Plan

The Root, a prominent news outlet, has found a new home under the ownership of Ashley Allison. The acquisition marks a return to Black ownership for the platform, which was founded by Henry Louis Gates, Jr. and Donald E. Graham in 2008. Allison, a Democratic political strategist and CNN commentator, has big plans for the outlet's future.

Allison, who previously worked with G/O Media, the former parent company of The Root, has now taken full control of the outlet through her company Watering Hole Media. This move comes as G/O Media announced it was winding down operations, presumably concluding with the sale of The Root.

Allison's vision for The Root involves expanding its reach beyond traditional news formats. She plans to invest in video content, forge strategic partnerships, and create immersive, in-person experiences for its readers. Her goal is to maintain The Root's legacy as a trusted news source while also making it a hub for multimedia and experiential content.

Allison aims to preserve Black culture, foster clarity, and tell the truth, even when tackling difficult stories and questions. She plans to build on The Root's existing strengths and take it to the next level, ensuring it remains a vital voice in the media landscape.

With the acquisition of The Root, Ashley Allison has not only returned the outlet to Black ownership but also set a bold new direction for its future. Her plans to invest in multimedia content and experiential experiences, coupled with her commitment to preserving Black culture and telling the truth, promise an exciting new chapter for The Root and its readers.

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