NIQ Launches Data Clean Room on Snowflake for Privacy-Compliant Marketing
NIQ, a global leader in consumer insights, has launched a data clean room on Snowflake. This collaboration, announced on October 2, 2025, aims to enhance privacy-compliant marketing outcomes.
NIQ's clean room, now available on Snowflake, enables marketers to enrich their first-party data with NIQ's consumer signals. This secure environment facilitates audience discovery, segmentation, scoring, and campaign activation while upholding global privacy standards.
The collaboration reflects both NIQ and Snowflake's commitment to innovation and consumer privacy. It also underscores Snowflake's strategic position in advertising technology infrastructure, with major advertising holding companies building marketing technology stacks on the platform.
NIQ's data clean room on Snowflake offers a secure framework for data collaboration and analytical processes. Both companies operate clean rooms to maintain privacy, ensure data auditability, and facilitate measurement data export according to approved aggregation rules.
