Nearly one-fourth of student enrollments originate from re-inquiries, according to trends unveiled in Meritto's Enrollment Index report.
Modernizing Enrollment Strategies: A Deep Dive into Meritto's Enrollment Index Trends Report
In the ever-evolving landscape of higher education, the traditional approach to enrollment has started to lose its shine. To illuminate the new path toward success, Meritto, a renowned educational analytics provider, has unveiled its latest offering - the Enrollment Index Trends Report.
From Quantity to Quality: A Mindshift in Enrollment
The report emphasizes the importance of transitioning from sheer counting of enrollments to evaluating the quality of student engagement. Key performance indicators shift from application volumes to assessing the depth of engagement and applicant fit with the institution.
The Power of Re-engagement
Analyzing re-inquiries, the report demonstrates an astounding fact: while first-time inquiries account for a staggering 88.8% of total leads, they contribute only 55.68% to enrollments. On the other hand, just 11.20% of re-inquired leads drive 44% of all enrollments. This underscores the crucial role of re-engagement, delivering meaningful connections that boost enrollment numbers.
Identifying the Intention Ahead
By segmenting students into three distinct categories - Prepared Mind, On the Fence, and Unaware - the report encourages institutions to tailor their engagement strategies accordingly. Early and intentional engagement can significantly increase the odds of securing students who are well-suited to the institution, leading to enhanced educational outcomes.
Navigating the Evolving Student Journey
The report compels educational institutions to focus on dynamic, responsive engagement strategies, prioritizing re-engagement, and adapting to the unique rhythm of each potential student's journey. Longer submission timelines indicate stronger intent, thus the need for personalized nudges and seamless application experiences must be addressed.
Empowering Enrollment Teams
"Our Enrollment Index Report reveals a paradigm shift from volume-focused strategies to intent-based strategies," said Naveen Goyal, the visionary Founder & CEO of Meritto, a product of NoPaperForms. "The future of enrollment does not lie in moving the fastest, but in engaging with intent and understanding student needs at every touchpoint."
The Enrollment Index Trends Report represents a call to action for enrollment teams to abandon static funnel templates and adopt strategies that are grounded in real student behavior, not assumptions. It provides actionable insights for enrollment teams, marketers, and education leaders, empowering them to optimize their strategies and executive superior student outcomes.
To learn more and access the full Meritto Enrollment Index Trends Report, visit: Meritto Enrollment Index Trends Report.
About Meritto and the Enrollment Index
Meritto, a flagship product of NoPaperForms, is the foremost Operating System for Student Recruitment and Enrollment. It empowers educational organizations to accelerate revenue growth, optimize productivity, maximize marketing ROI, and elevate student experiences. Meritto caters to over 1,200 institutions across Higher Ed, EdTech, K-12, Study Abroad, Coaching, and Upskilling sectors.
The Enrollment Index is the trailblazing initiative in India that captures the evolving dynamics of student recruitment and enrollment. By dispensing deep-rooted enrollment intelligence from traffic channel performance and regional trends to behavioral insights that shape student conversions, the Index equips education leaders with tools they need to stay ahead in this ever-changing education landscape. Each edition of the Enrollment Index unveils fresh insights on what drives student decisions and provides institutions with the opportunity to adapt and meet their students' needs.
- In the light of Meritto's Enrollment Index Trends Report, a shift from simply focusing on the quantity of students to evaluating the quality of their engagement and learning experience becomes crucial for educational institutions, such as during online education and education-and-self-development.
- To optimize enrollment numbers, educational institutions should capitalize on re-engagement, as demonstrated by the report's findings that re-inquired leads drive a significant portion of all enrollments, while first-time inquiries account for a larger proportion of leads but a smaller proportion of enrollments.
