Martha Kingsmike advocates for employees to adopt a startup mindset while working traditional 9-5 jobs, as demonstrated by her transition from Okada Books to PiggyVest.
Martha Kingsmike, a versatile marketing professional, has made a significant impact in Nigeria's burgeoning tech industry. Her journey, marked by resilience and adaptability, has seen her rise from an intern to a full-time product marketing associate at PiggyVest, a leading fintech company.
Kingsmike's career began at Okada Books, a digital publishing startup that disrupted the industry with its instant author payments and was selected for Google's 2018 Launchpad Accelerator. In just three weeks, she was promoted from an intern to a content marketing role, a testament to her potential. However, by late 2019, she left Okada Books due to exhaustion and dissatisfaction, seeking new challenges.
Her next stop was Big Cabal Media, where she worked tirelessly to boost the company's online presence. Balancing humor and credibility, she played a crucial role in shaping the media house's digital identity.
In 2020, Kingsmike joined PiggyVest during a period of transformation. Her career shift at the fintech darling led her to appreciate the value of growing within a great company. As the company evolved, so did her role, transitioning from audience engagement manager to product marketing.
When her team lead left, Kingsmike stepped up to fill the gap, managing high-stakes influencer campaigns and maintaining the company's online persona. The demands of her role keep Kingsmike sharp and on her toes, but she finds the challenges exciting.
Managing a team at PiggyVest leaves little room for downtime, but Kingsmike believes that researching a company's growth trajectory before employment can help identify companies that foster an environment for high-performing individuals.
In addition to her full-time role at PiggyVest, Kingsmike has undertaken other projects. She juggled three jobs simultaneously in 2024, working for PiggyVest, openDemocracy, and GoLemon. At GoLemon, she gets to experiment more with audience engagement strategies, characterised by chaotic humour.
Despite the high-stress situations, particularly during PiggyVest's December 2024 campaigns, Kingsmike remains undeterred. She acknowledges her privilege in finding a place where she can work for a long time and enjoys her work, making her a valuable asset in Nigeria's tech industry.
Kingsmike's career trajectory reflects the "founder mode" mindset, characterised by adaptability, resilience, a focus on rapid iteration, and a strong vision for her company's mission and impact. Her story serves as an inspiration for many aspiring professionals in the tech ecosystem.
- Martha Kingsmike's career at Okada Books, a digital publishing startup, was marked by a rapid promotion from an intern to a content marketing role due to her potential in shaping the company's finances and lifestyle through instant author payments.
- As Kingsmike adapted to new challenges, she joined Big Cabal Media, leveraging technology to enhance the company's business and education-and-self-development through digital presence, humor, and credibility.
- In 2020, recognizing the growth potential at PiggyVest, a fintech company, Kingsmike transitioned from audience engagement management to product marketing, further expanding her repertoire in personal-finance and career-development.
- With her keen interest in finance and technology, Kingsmike's research on a company's growth trajectory before employment led her to PiggyVest, where she found a conducive environment for her long-term career and personal development.
- Juggling multiple projects, including managing a team at PiggyVest, Kingsmike showcases a fintech lifestyle that emphasizes resilience, adaptability, and a strong focus on impact while maintaining a balance between work and enjoyment.
