Jollibee & Adarna House Promote Filipino Values With 10,000 'Kids Values Meals'
Jollibee and Adarna House have joined forces to promote Filipino values among children. They're donating 10,000 'Kids Values Meals' to 100 schools nationwide, in partnership with the Department of Education. The meal, launched at Museo Pambata, aims to instill respect, honesty, generosity, responsibility, and environmental compassion.
The 'Kids Values Meal' includes five exclusive books, each focusing on a core value for children aged 4 to 6. Adarna House, known for its commitment to printed books, believes they engage children better with reading and storytelling. The meal also comes with interactive badges, rewarding children who demonstrate the values in their daily lives. This is the first collaboration between Jollibee and Adarna House, with both brands dedicated to promoting Filipino language and culture. Jollibee's goal is to nurture the next generation to be not just academically smart, but also honest, respectful, responsible, and more.
The 'Kids Values Meal' initiative seeks to equip children with timeless values that will shape their character and guide their daily lives. By combining food with values books and activities, Jollibee and Adarna House are making learning fun and engaging for young Filipinos.
