Guidelines for Crafting and Submitting an Opinion Editorial
Syracuse University's media relations team is a valuable resource for faculty members looking to share their thought leadership through op-eds. The team assists in identifying timely topics, aligning faculty expertise with media outlets, and providing strategic guidance on framing scholarly work for broader public audiences.
The media relations team, led by Director Ellen James Mbuqe ([email protected]), includes Associate Directors Keith Kobland ([email protected]) and Daryl Lovell ([email protected]), along with Media Relations Specialist Vanessa Marquette ([email protected]) and Chris Munoz ([email protected]).
For writing effective op-eds, it's essential to start with a strong, clear thesis or main argument, use accessible and engaging language, tie the op-ed to current events or public concerns, include evidence or examples from the faculty's research, keep the piece concise and focused, and end with a call to action or a thought-provoking conclusion.
While the specific Syracuse University media relations process isn't detailed, these are general best practices consistent with academic media relations and op-ed strategies promoted in journalism and communication education. Syracuse’s proximity to professional media and strong communication programs likely support such tailored faculty-media engagement.
If you're seeking reach, top newspaper publications for op-ed targeting include The New York Times (circulation: 483,701), The Wall Street Journal (1,011,200), Los Angeles Times (417,936), The Washington Post (254,379), The Boston Globe (230,756), The New York Post (426,129), The Chicago Tribune (238,103), USA Today (1,621,091), and The Times (London) (circulation not specified).
Additionally, online platforms like The Conversation, Truthout, and Project Syndicate distribute content to sources all over the world and respond well to direct pitching from academics. The Op-Ed Project offers a site for access to regional and national publications, with email addresses and pertinent information to submit a piece.
It's important to note that the process of submitting an op-ed is as much art as science, and expectations must be managed due to the competitive playing field. Proper processing time must be taken into consideration for op-ed submissions, and each op-ed must be offered exclusively to one media outlet at a time.
In conclusion, Syracuse University's media relations team provides invaluable assistance to faculty members looking to share their thought leadership through op-eds. By collaborating to identify timely topics, aligning faculty expertise with media outlets, and providing strategic guidance, the team helps faculty members navigate the op-ed submission process and increase their chances of placement.
- Utilizing Syracuse University's media relations team can aid faculty members in their pursuit of education and self-development, as it offers guidance in crafting op-eds and increasing visibility.
- For those seeking publication in top newspapers, education on formats, expectations, and submission processes is crucial, as the op-ed submission process is as much an art as it is a science.
