Guide to Adopting Successful Perspectives in the Realm of Music Production
In the ever-evolving world of music, the notion that success can be achieved by simply moving to Los Angeles and getting rich quick is a myth, as highlighted by music business veteran Marko DeSantis, the lead guitarist for Sugarcult.
DeSantis, who has headlined festivals such as Glastonbury, Reading, and Warped Tour, and toured internationally with Green Day and Blink-182, is now a music business instructor at a school in LA. He imparts his wisdom to aspiring musicians, emphasising the cyclical and migratory nature of the industry, where change is a constant factor.
DeSantis's teachings are grounded in the philosophy that success takes time, dedication, work, and determination. He encourages his students to manage their expectations and to remember that Rome wasn't built in a day.
The school where DeSantis teaches offers a variety of courses, including a Music Production & Sound Design Master Diploma, DJ/Producer Certificate, Music Production & Sound Design Diploma, Mixing & Mastering Award, Music Production & Composition Award, and more.
DeSantis's tips for developing a bulletproof music industry mindset are supported by three interrelated quotes. For instance, the Italian proverb, "Honey catches more flies than vinegar," underscores the importance of maintaining a positive attitude and being approachable in the industry.
Personal branding is another crucial aspect that DeSantis emphasises. He encourages students to control their perception and to present themselves in a way that aligns with their goals. Austin Kleon's quote, "You have to dress for the job you want, not the job you have," resonates with this advice.
Networking, collaborating, and building a base are also essential in the music industry, as highlighted by Henry Rollins' quote, "Knowledge without mileage equals bullshit." DeSantis has personally demonstrated this, having produced radio shows, podcasts, and worked as a DJ in Japan, Russia, Mexico, Australia, and across America.
The music business can be compared to an ecosystem, with profound change and disruption being the modus operandi of innovators. As Tyler the Creator puts it, "I like my raps, but I'm never too happy with some of 'em because I feel like they could be better." This constant striving for improvement is what drives the industry forward.
Success in the music business is subjective and should be defined by the individual. Cardi B succinctly captures this sentiment when she says, "Music never felt like a job." Whether it's the RIAA-certified Gold Record debut Start Static by Sugarcult or the breakthrough success of Cardi B, each journey is unique.
The school where DeSantis teaches is currently offering a 25% discount on selected online and LA courses until 9th November, using the codes ONLINE25 and LA25. Whether you're just starting out or looking to take your career to the next level, this could be the perfect opportunity to learn from a seasoned professional.
In the words of Abraham Lincoln, "Give me six hours to chop down a tree and I will spend the first four sharpening the axe." Preparation and perseverance are key in the music industry, as failure is often just success in progress, as Albert Einstein reminds us.
In the end, the music business has always been "almost over" but always finds a way to rebound and reinvent itself. As Mike Damone from Fast Times at Ridgemont High puts it, "Act like wherever you are, that's the place to be." So, whether you're in Los Angeles or anywhere else, seize the opportunities, stay focused, and remember, success is subjective and should be defined by you.
