Foundation Gameskraft initiates second phase of "Beyond the Limit" campaign
The GoSports Foundation, a non-profit organisation dedicated to nurturing Indian sporting excellence, and the Gameskraft Foundation have joined forces to support over 200 athletes who aspire to represent India on the global stage. This collaborative initiative, titled "Mere Kadmon Ke Peeche," aims to raise awareness, encourage support, and promote inclusivity for para-athletes in India.
Aiming for Greater Inclusivity
The shared vision of both foundations is to empower para-athletes on their sporting journey and beyond, with the goal of creating a more inclusive sporting landscape. The campaign highlights the stories of para-athletes, showcasing their perseverance, talent, and dedication despite physical challenges.
Supporting Para-Olympians and Paralympic Medallists
The GoSports Foundation's programmes have been instrumental in the success of 35 Paralympians, including over 24 Olympians and 16 Paralympic medallists. The athletes supported under the programme recently won five medals at the 2024 Paris Paralympics.
Embracing a Comprehensive Support System
The campaign features stories, videos, and profiles of para-athletes, demonstrating the comprehensive support system that enables these athletes to achieve their dreams. The athletes are managed by athlete managers who address their smallest needs, from training to nutrition and beyond.
Bridging Gaps in Funding, Visibility, and Infrastructure
The partnership between the two foundations aims to bridge gaps in funding, visibility, and infrastructure for para-athletes. The GoSports Foundation's Para Champions Programme is committed to ensuring maximum participation in major sporting events, including the Para National Championships, World Championships, Asian Para Games 2026, Commonwealth Games 2026, and Paralympics 2028.
Galvanizing Support for Para-Sports
The "Mere Kadmon Ke Peeche" campaign seeks to galvanize public and private sector support, motivating sponsors, policymakers, and sports stakeholders to back para-sports rigorously. By spotlighting para-athletes, the initiative encourages the sports community and the general public to embrace inclusivity and equal opportunities in sports.
Rishi Wadhera, Head of Corporate Communications and CSR at Gameskraft, stated that the campaign celebrates the achievements of para-athletes and their support teams. Deepthi Bopaiah, CEO of GoSports Foundation, praised the campaign for shedding light on the unsung heroes who play a critical role in the success of athletes.
The campaign, now in its second phase, is a collaboration with the GoSports Foundation and focuses on para-athletes under their 'Para Champions Programme.' Gameskraft Foundation, the social arm of a leading Indian company operating skill-based online games platforms, has unveiled the second leg of its campaign titled "Mere Kadmon Ke Peeche." The GoSports Foundation was founded in 2008 and currently manages a network of over 200 athletes.
The GoSports Foundation's programmes are CSR-supported. The campaign aims to pay tribute to the essential network of supporters behind these athletes, including coaches, physiotherapists, nutritionists, sports scientists, family, and friends. The GoSports Foundation's Para Champions Programme has renewed its association with the Gameskraft Foundation, continuing the partnership as an associate partner for the 'Para Champions Programme.'
In conclusion, the "Mere Kadmon Ke Peeche" campaign is a significant step towards creating a more inclusive sporting landscape in India. By supporting para-athletes, the GoSports Foundation and Gameskraft Foundation are enabling these athletes to compete at national and international levels, inspiring a new generation of para-athletes and promoting a culture of inclusivity in sports.
- The GoSports Foundation, in partnership with Gameskraft Foundation, aims to empower para-athletes for their sporting journey and beyond, with the goal of creating a more inclusive sporting landscape.
- The partnership between the two foundations intends to bridge gaps in funding, visibility, and infrastructure for para-athletes, as part of the GoSports Foundation's Para Champions Programme.
- The 'Mere Kadmon Ke Peeche' campaign seeks to galvanize public and private sector support, encouraging sponsors, policymakers, and sports stakeholders to back para-sports vigorously.
- The campaign celebrates the achievements of para-athletes and their support teams, paying tribute to the essential network of coaches, physiotherapists, nutritionists, sports scientists, family, and friends.
- The campaign, now in its second phase, focuses on para-athletes under the GoSports Foundation's 'Para Champions Programme,' featuring stories, videos, and profiles to demonstrate the comprehensive support system that enables these athletes to achieve their dreams.
- With the shared vision of promoting education-and-self-development, personal-growth, career-development, and sports like baseball, hockey, golf, sports-betting, basketball, racing, tennis, and mixed-martial-arts, the foundations hope to foster personal growth and represent India on the global stage.
