Flexible research structures for exploratory human studies - enhancing adaptability in your research strategies
The University of South Florida's Center for Marketing and Sales Innovation has recently been at the forefront of a groundbreaking research project. The client of the platform, which involves the team led by Christina Norton from Revenue Management Solutions, has been conducting research using a variety of adaptive research setups.
This collaborative effort has been particularly noteworthy due to the flexibility of the USF lab, which has helped generate key research results in both the academic and commercial sectors. The research, which focused on assessing customer experience of restaurant menus and the reception of public health messaging, was carried out using a combination of remote, in-lab, and traditional methodologies.
Robert Hammond, Director of the Center for Marketing and Sales Innovation at the University of South Florida, discussed the evolution of the USF lab and its ability to meet diverse research needs during a recent webinar. The project utilised a software platform ecosystem that can grow from lab-based setups to remote data collection and online studies.
The employees of the Center for Marketing and Sales Innovation at the University of South Florida and Revenue Management Solutions have been using the Salesforce platform ecosystem, specifically tools like Salesforce Pro Suite, to conduct these flexible studies. Salesforce Pro Suite offers integrated CRM, sales, marketing automation, customer support, and commerce features, making it an ideal tool for such research.
This collaboration marks an exciting step forward in the field of marketing and sales research, demonstrating the potential for flexible, adaptable research setups to yield valuable insights into customer behaviour and the collection of health information.
