Discovering Amazon's Hidden Keywords for Another Book
In the ever-competitive world of book publishing, finding the right keywords to boost visibility and sales is crucial. Here's how to uncover the successful keywords used by other books on Amazon.
The key to success lies in utilizing specialized Amazon keyword research tools that analyze competitor books and uncover the keywords driving their rankings and sales. One such tool is Publisher Rocket's Reverse ASIN feature. By entering a competitor book’s ASIN (found on their Amazon page), you can see the actual keywords Amazon associates with that book — the keywords that brought shoppers to the book. This reveals which keywords worked rather than just what the book owner entered.
Other advanced research tools include Bookbeam and SellerApp. Bookbeam shows best seller rank, estimated sales, royalty amounts, and provides expanded keyword suggestions and category insights, helping identify trending and profitable keywords used by other books. SellerApp offers detailed data including Amazon search volume trends, ASIN indexing counts, competitor performance, and keyword difficulty, enabling pinpoint targeting of high-converting keywords relevant to books in your category.
Manual search and analysis on Amazon can also be effective. Typing seed keywords into Amazon’s search bar and analyzing the autofill suggestions and the recurring books in the results helps identify frequently used search terms. Books that keep appearing across various searches often share keywords that boost their visibility.
When it comes to keyword selection, consider keywords that have a good balance of search volume and purchase intent. Avoid overly competitive keywords dominated by famous authors or generic terms that don’t encourage buying. Keywords should be ones that people actively type in and actually convert to sales.
Amazon suggests phrases in their search bar when a keyword is entered, which can help identify successful phrases. Books that perform well with keywords and show up for relevant phrases convert better and are shown for more phrases. If a book does not perform well for a keyword phrase, Amazon may remove it from showing up for that phrase or reduce its rankings for that keyword phrase.
It's more important to focus on the keywords a book showed up for rather than what was entered in the 7 KDP boxes. Amazon uses these boxes to determine where to place a book on their store, but they also monitor the performance of a book for the keywords it shows up for, using historical sales data. If a book's clicks and conversions for a keyword phrase exceed historical values, Amazon considers it a good fit for that keyword phrase.
Knowing the keywords a book showed up for can make choosing 7 KDP keywords easier by showing which ones worked for similar books. Amazon also considers other parts of a book like the book description, categories, and more to decide where to show the book for relevant phrases. By combining these approaches, you can identify the exact keywords that successful books use, optimizing your own book’s discoverability and sales potential on Amazon.
- In the realm of education-and-self-development, utilization of tools like Publisher Rocket or Bookbeam can aid publishers in understanding the technology-driven lifestyle of potential readers, as they reveal the successful keywords driving sales for other books.
- When selecting keywords for a book on technology, it's more beneficial to focus on the phrases a book showed up for rather than what was entered in the 7 KDP boxes, as these phrases often have a higher potential for conversion and better book visibility due to Amazon's tracking of performance data.
