Crafting a Persuasive 30-Second Pitch for Your Idea or Business
An engaging elevator pitch is a concise, captivating summary of who you are, what you do, and what value you offer. To ensure your pitch delivers the desired impact, follow these four sections: introduction, goals, value, and hook.
Introduction (Who you're talking to)
Start with a confident greeting and quickly introduce yourself, establishing your professional role and identity. Avoid generic phrases and aim for a concise, yet informative introduction.
Lousy: Hi, I'm John, nice to meet you.Good: Hi, I'm John, a data-driven software engineer specializing in machine learning and artificial intelligence.
Goals (What you want)
Clearly state your intentions, whether seeking a job opportunity, partnership, or a connection. Be specific about your objective, tailoring it to the audience's context.
Lousy: I'm looking for new challenges.Good: I'm exploring opportunities within retail tech startups where I can harness my e-commerce expertise to streamline supply chain management.
Value (Why you're worth it)
Emphasize your unique strengths, skills or product benefits that address a listener's pain points or add value. Focus on outcomes and measurable results.
Lousy: I can help your team.Good: I help e-commerce businesses increase conversion rates by designing intuitive user interfaces and optimizing checkout processes.
Hook (Getting them interested)
End with a memorable statement or question that encourages further conversation or action. Include a clear call-to-action (CTA).
Lousy: It was nice meeting you.Good: I'd love to learn more about your company's sales challenges and discuss how my experience can help you drive growth—let's grab coffee next week?
Edit and practice your pitch until it sounds natural, avoids jargon, and remains concise. Keep your pitch to 30-60 seconds, tailor your pitch based on the setting, and remove any unnecessary details.
Example Elevator Pitch:Hi, I'm Jessica, a seasoned UX designer with a passion for creating accessible, user-friendly digital products. I help B2B software companies improve user adoption and retention rates through user research, usability testing, and iterative design. I'm currently seeking opportunities to join innovative teams where I can collaboratively design outstanding digital experiences—let's explore how we can make an impact together?
Here are the sentences that contain the given words and follow from the provided text:
- In the 'Goals' section, you can clearly state your intentions for education and self-development, like seeking opportunities to advance your skills in machine learning and artificial intelligence.
- Continuing in the 'Value' section, you can emphasize the unique learning outcomes you offer, such as harnessing your expertise to develop predictive models or automate processes, which add value to an organization in the field of education and self-development.
