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Costco Sees Dip in Online Member Renewals as Stock Drops

Online members aren't renewing at the same rate as traditional ones. Costco's stock takes a hit as investors worry about future growth.

In this picture it looks like a pamphlet of a company with an image of a cup on it.
In this picture it looks like a pamphlet of a company with an image of a cup on it.

Costco Sees Dip in Online Member Renewals as Stock Drops

Costco Wholesale, the membership-based retail giant, has seen a slight dip in renewal rates for its Costco membership, particularly those who joined online. This news comes as the company's stock trades at an elevated valuation, nearing its highest level ever, and double that of the S&P 500.

Costco's earnings per share (EPS) grew by 10% in its fiscal 2025, but this was partly driven by an increase in membership fees. The company's business model relies heavily on these fees, with most revenue coming from this source rather than comparable sales. Despite this, comparable sales were up 5.7% in the fourth quarter, though this fell short of expectations.

The company ended the quarter with 81 million total paid memberships, a 6.3% increase year over year. However, there's a concern about renewal rates, with newer online members renewing at lower rates than traditional members. This could potentially impact future revenue growth.

Costco's stock dropped by around 3% after reporting its fiscal 2025 financial results on Sept. 25. Investors seemed concerned about the company's financial performance, with factors such as slower growth compared to the broader market, market profit-taking, and specific company developments potentially contributing to the underperformance. To maintain its growth trajectory, Costco will need to focus on driving comparable sales and membership renewal rates.

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